Welcome to my corner of the internet

Big ideas.
Real life.
All at once.

I'm Crystal — a founder, product builder, and mom building thoughtful things for women, families, and other ambitious people. Come see what I'm working on.

Explore my world ↓
Crystal smiling in a white outfit against a warm golden wall with greeneryCurrently
building!
The person behind the projects

A little more about me.

Founder, storyteller, and a believer that a big idea is only the beginning.

MY STORY

I love building things that make life better — and telling the story of what it takes to build them.

My path has taken me through healthcare, entrepreneurship, product development, and motherhood. The through line? Curiosity, conviction, and a willingness to begin again.

Get to know me ↗
ON THE MIC & ON THE PAGE

Speaking, stories & ideas.

Conversations about entrepreneurship, women building businesses, product innovation, and the real life behind the work.

Invite me to speak ↗

For interviews, panels, podcasts, and collaborations.

Crystal speaking with attendees at an event
AS SEEN IN
ForbesESSENCECNNHealthEntrepreneur
01 / The things I'm bringing to life

The Build.

From big ideas to products that make everyday life a little better.

NOW OPEN · SMOODE

Thoughtful care for the fourth trimester.

Gentle, thoughtful recovery wear and care for moms. Follow the build at #thesmoodejourney.

CleanseHealWear
Explore Smoode ↗
ALSO BUILDING · HEADSTART METHOD

For founders who are doing it.

Built by a founder who's done it. A studio supporting teams with a woman founder or executive.

Explore Headstart Method ↗
HEALTH TECH · CLEANCUT HEALTH

Building technology that connects communities to care.

As Chief Product Officer, I lead product strategy and work closely with our engineering team to turn complex healthcare workflows into practical technology. We build tools that help health plans and community organizations launch campaigns, coordinate outreach, guide members through care, and measure real-world impact.

Product & technology leadershipEngineering teamsHealthcare platforms
Explore CleanCut Health ↗
02 / Let's make something happen

Work with me.

Strategy, execution, and a trusted partner in your corner — from the first spark of an idea to building what comes next.

START HERE / FIND YOUR FIT

Not sure where to start?

Tell me what brings you here, and I’ll suggest a starting point before you apply.

Choose your adventure ↓
OPTIONAL / QUICK CLARITY CHECK

Find your next move.

Three quick questions to help clarify what support might be useful.

Question 1 of 3

What's your biggest hurdle right now?

WAYS WE CAN WORK TOGETHER

Big-picture thinking. Hands-on doing.

I bring founder experience, product leadership, operations, and fundraising perspective to the work. Choose where you need the most support.

Fractional product & operations leadershipProduct roadmaps, engineering-team collaboration, technical delivery, launches, and scalable operational systems.
Startup strategy & idea validationSharpen your concept, define your customer and turn an idea into a practical plan.
Fundraising & pitch readinessInvestor narrative, pitch decks, fundraising preparation and strategic positioning.
Brand, website & digital product launchesTranslate your vision into a clear customer experience, website or MVP plan.
Partnerships & growth strategyBusiness development, partner opportunities and go-to-market planning.
Founder advisory & focused sessionsOne-on-one guidance when you need a fresh perspective and actionable next steps.

Prefer a focused starting point? My idea-to-launch strategy session starts at $195.

Explore a strategy session ↗
APPLICATION · LET'S TALK

Apply to work with me.

Share a little about your project. Tell me what you’re working on. Your application will be submitted directly through this website.

03 / Off the clock (sort of)

Shop, watch, repeat.

04 / Keep in touch

Let's stay connected.

The messy middle, the small wins, the big ideas. I share it all along the way.